Language
Features an Index which would allow the audience find a particular band of interest. There are page numbers so the reader can easily find what they are looking for within the magazine. There is also an advertisement for a subscription to the magazine at the bottom of the contents page, this uses language which tries to convince the reader to buy a subscription.
Institution
The institution of this magazine is a commercial institution this is shown by the advertisement for a subscription at the bottom of the page that shows that this a popular magazine and is sold in many places.
Ideology
The ideology behind this magazine is music, this is shown by the image of a venue and the title of the main story which is about the venue in the image.
Audience
This magazine is aimed at males aged 18+, this is because they are the type of people usually interested in the genre of music this magazine is aimed at.
Representation
The colours black, white and red have been used consistently throughout the contents page, this is because these colours are used in the NME logo.
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