Language: Media in general; sound, editing, cinematography (camera angles & camera shots), mise en scene (lighting, costumes & props).
Institution: Who controls the production process and how it effects the final product. Websites & telephone numbers. The publisher and the conglomerate company which may be hidden away in the smallprint.
Ideology: Certain ideas that the magazine is trying to portray; rock music is cool, a certain artist is very good/talented and deserves your listen (achieved by the usage of the band/frontman on the front cover
Audience: The target audience of the media product/text, and how I will target that audience and eventually cater for it; Age, interests, gender, wealth/occupation and social groups (chav/emo).
Representation: Individuals/groups/issues appearing in the media text and how they're portrayed. What is excluded to achieve this.
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